Funeral advertising
On Wednesday of this week arguably the most innovative and edgy marketing tool was turned loose on the funeral buying public when Direct-to-Consumer casket company Titan Casket unveiled their new relationship with Elan Gale’s “The Year of Elan’s Productions” and actor David Dastmalchian in releasing “Grave Conversations”. Here’s what an article from…
Read MoreWhen it comes to technology I am a confessed “Novice”. And personally, with Social Media I am pretty quiet too. . . . or maybe my life is dull enough that none of it deserves to be shouted from the rooftops on all the “sharing’ sites. However, from having Funeral Director Daily…
Read MoreThere are a lot of great companies out there who can help you with the newest way to reach potential client families. Some of them, like RingRing Marketing are sponsors of this forum. They will do a great job in helping you navigate social media and the internet to let potential clientele know…
Read MoreThe Tuesday article of Funeral Director Daily entitled “We Live in a Different World” and dealing with the idea that much of death care, including how we acquire and retain our customers through marketing had barely published when I saw a presentation about some “old school” ideas that are trending back in the hopes of…
Read MoreEvery death care company is looking for ways to draw potential consumers to their online presence in order to engage them before they become clients of another death care company. We decided to ask industry expert Welton Hong for some tips on how funeral homes can get that “extra reach” that may be able to…
Read MoreI think I am very much like most people in that when I see something that pertains to something in my life I generally pay attention. Today’s article emanates from some things I saw or heard over the last week. First of all, I am an investor in a small private company that rents billboard…
Read MoreSometimes if you listen to some of the younger self-proclaimed death care industry experts, you would think that funeral service is only about getting your brand name on social media. And sometimes I’ve been accused of being a little old fashioned in my thinking about how to build a brand in the death care industry.…
Read MoreWe started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
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