Products
If you haven’t noticed that families are continuing to look for new ways to memorialize their loved ones you haven’t been looking. For many of us casketed burial with a monument for memorialization may be what we want or columbarium sheltering of cremated remains in a cemetery with memorialization recognition may be what we want. …
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Yesterday I teased that today I would introduce you to a company that is, in my opinion, far ahead of the curve in helping to meet today’s, and tomorrow’s consumers where they are in relation to looking at and committing to their death care plans. First of all, I want to tell you a little…
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When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen. When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…
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This article from Fast Company introduces us to a new start-up in the burial and memorialization space, Transcend. Transcend, the brainchild of founder and CEO Matthew Kochmann, plans to be somewhat like Better Place Forests in that they will be bringing forests and trees into the realm of memorialization. Unlike Better Place Forests, where a…
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As long as I’ve written this blog I’ve predicted that death care – that is dispositions for the dead human body – will eventually become increasingly a collection of “niche” businesses. That is, compared to what we have gotten used to seeing. . .a funeral home that takes care of your every need in the…
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Earlier this week California Governor Gavin Newsom quietly signed a bill that now becomes law which includes disposition of the dead human body via “human composting”. According to this article from KABC Television of Los Angeles supporters say it’s an environmentally-friendly alternative to traditional end-of-life options. The law does not go into effect until 2027. …
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In today’s morning edition of Funeral Director Daily we wrote about how fads can become trends which may eventually become traditions. By coincidence we recently came across this article from Trend Watching which introduces their “Innovation of the Day”. And that innovation is from the Netherlands and is known as the Living Cocoon, a biodegradable…
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New products and services used by the American public seem to start as fads, become a trend, and then, those with staying power evolve into a tradition of life. Over the last few days I’ve noticed a couple of products that have either followed that road map or may be on their way to dissolving. …
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Over the years I’ve heard from many consumers that their choice for a cremation disposition had nothing to do with price. Even though I heard that often, and believed the people that told me that, as a funeral professional it was always hard to fathom when it seemed that everywhere you turned you saw cremations…
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Hang with me here for just a second and we will get to some great information for streaming. . . . I might as well admit to you all – I’m not a big Facebook guy. I’ve probably been a member for 15 years or so and my profile will tell you that I have…
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