Business

Google Search. . . . and why funeral homes need Ring Ring Marketing

By Funeral Director Daily / October 17, 2023 /

  Part of my daily routine is to get a run (or some tell me it is a jog. . . or even a slog)  in early in the morning.  However, even before I do that I log onto my computer to check to see if Funeral Director Daily was distributed overnight as expected.  I…

What to know about Death Care in DC

By Funeral Director Daily / October 16, 2023 /

  As you know there are always issues going on in our nation’s capital of Washington, DC.  And, some of those issues will touch on the business of Death Care.   Today from my latest observations, some things I’ve researched,  and some of the things I took in at the recent National Funeral Directors Association…

What do your client families want? It may not always be what you think.

By Funeral Director Daily / October 13, 2023 /

    I recently ran across this article from Changing America that is titled, “What’s the fastest food drive-thru?  It isn’t Chick-fil-A”.  It’s a very interesting article that may be able to give us some sense to how we should view our customers in the death care realm.   It’s interesting to note that in…

Is Pet Death Care in your future?

By Funeral Director Daily / October 10, 2023 /

  Morgan Stanley equity analyst Simeon Gutman recently made this comment in this white paper from Morgan Stanley, “Americans are increasingly attached to their pets, which is clearly shown in survey results, and thus pet spending is a priority.  Consumers are less willing to cut pet spending even when real personal disposable income declines.”  …

MetLife/U.S. Chamber say business optimism is the best in US since pre-pandemic days

By Funeral Director Daily / October 5, 2023 /

    Those of us who walked the convention halls at NFDA in Las Vegas recently heard lots of reasons why many in the death care profession were not too optimistic about the immediate future of our businesses.  There was lots of talk about inflation causing rising expenses and interest rates taking a bigger chunk…

With a history from livery service to modern funeral home. . . Key West funeral home changes hands

By Funeral Director Daily / October 4, 2023 /

  At Funeral Director Daily we hear about a lot of funeral homes that change hands.  We can’t report on all of them, but some family funeral homes have such unique historical characteristics that we like to pass on the knowledge of those transactions just to keep the historical perspective of funeral homes in America…

Pricing is relative, but one low-cost provider can beat us all up

By Funeral Director Daily / October 2, 2023 /

  Inflation has set in. . . I recently had to install a new air conditioning condenser to our existing HVAC combination unit.  An air conditioning condensor, like a funeral or cremation expense, is something you don’t buy everyday. . . . in fact, maybe less than once a decade.   And, when I called…

The Trust Factor

By Funeral Director Daily / September 29, 2023 /

  Over my years as a funeral director the confidentiality that I kept for my client families was always paramount in my mind.  Being a funeral director in a small community just led itself to the fact that “people would ask me questions”.  Those questions included things like “How did he die?” or in cases…

Advertising to bring results

By Funeral Director Daily / September 27, 2023 /

  If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind.  You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…

The Hispanic population and Death Care

By Funeral Director Daily / September 26, 2023 /

    I recently saw an e-mail alert from the American Heart Association with an odd title.  The title of this particular e-mail information item was “Caregiving a concern as U.S. Hispanic people age faster than other populations”.   I eventually realized that the headline did not mean that Hispanic people “get older faster” but…