Business
We started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
As has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
Yesterday we began a discussion about your advertising mix and your budget. It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers. I’m also of the opinion that there is a time when a client family…
As we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away. It was in September that I always started to look at our budget for the coming year and began the…
Probably the worst kept secret in the funeral industry over the past 30 days or so has been the pending acquisition of Premier Care of Florida which includes several properties, most notably Anderson-McQueen Funeral and Cremation Centers of Florida, by Foundation Partners. Anderson-McQueen, which serves the west coast Florida counties of Hillsborough and Pinellas, has…
Over the weekend I read a very interesting article that was posted to Chicago Business. The contents of the article will come as no surprise to you — it is about the difficulty of funeral homes retaining margins and call volume and closing because of not being able to do that. One of the funeral…
The Loveland Reporter-Herald has recently reported that Colorado based Allnutt Funeral Service has been acquired by Service Corporation International and will become part of the company’s Dignity Memorial Network. Allnutt Funeral Service is a 131 year old company that was started in Greeley, Colorado and now has 13 locations. According to Allnutt’s President, Rick Allnutt,…
As Funeral Director Daily starts to roll-out our product to the death care industry we will continue to feature one article per day on an industry happening and give our opinion on that article to be used for the benefit of our readers. While we have tested our ideas and system we have also realized…
I had never heard of Philadelphia funeral director Patricia Quinn until this morning. However, in my morning search for articles that would be of interest to subscribers of Funeral Director Daily I came across People Magazines People.com story on her. It turns out that Ms. Quinn is a Philadelphia area based funeral director who back…
An article entitled, “This is Australia’s Most Expensive City to Die in” caught my eye. However, in reading the article which was published in Australia’s Startsat60.com the main point about the difference in city’s costs was not what intrigued me. The article points out that in Australia an average funeral with burial would cost about…
