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One of my adages about being in business is that you have to know who you are doing business with. One of the truly great things about being involved with funeral services is that most of the people and companies that we relate to have a history of solid business and ethical principles to relate…
Read MoreDiane Lange, the owner of Moonlight Tattoo in Ocean View, New Jersey has been tattooing for 35 years. In the past six months, however, she has explained that the number of calls she is getting for cremation tattoos has been rapidly increasing. While we know that cremation rates have been increasing in the U.S., what…
Read MoreAn article that appeared on Seeking Alpha on September 2, 2017, concludes that StoneMor Partners will be forced to either eliminate or greatly reduce their quarterly dividend soon. StoneMor, a Master Limited Partnership built through funeral home and cemetery acquisitions has seen its stock plunge from about $26 per share in 2016 to a close…
Read MoreIn previous segments we have talked about advertising staples such as the newspaper and radio. We’ve talked about ancillary ads such as text messaging, e-mail, and social media. Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…
Read MoreYesterday I was reading the Business Section of the Minneapolis Tribune and saw an article entitled, “Corporate Deal Market Slows”. It was an interesting article that had a couple of interesting premises and for someone who enjoys the business world it led to a good read and also allowed me to think of how the…
Read MoreWe started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
Read MoreOn Sunday my wife and I dropped off our youngest child for his Freshman year of college at a school about 100 miles away from us. Those of you that have been through this procedure know what it is like. He is not entering the death care profession and I am okay with that. There…
Read MoreAs has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
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