Funeral Director Daily
We started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
Read MoreOn Sunday my wife and I dropped off our youngest child for his Freshman year of college at a school about 100 miles away from us. Those of you that have been through this procedure know what it is like. He is not entering the death care profession and I am okay with that. There…
Read MoreAs has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
Read MoreYesterday we began a discussion about your advertising mix and your budget. It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers. I’m also of the opinion that there is a time when a client family…
Read MoreAs we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away. It was in September that I always started to look at our budget for the coming year and began the…
Read MoreWe took a look at the Funeral Director Daily Death Care Index (DCI) at the close of the market day on Friday, August 18, 2017, which is a three month time period from when we last looked at it on May 19. The DCI Index, which consists of one share of six publicly traded death…
Read MoreEvery Monday we try to give a little run-down on items that we have noticed in the media concerning funeral service, cemeteries, and related services. Today we have everything from a story about a benevolent funeral director giving back to his community to a funeral homes nightmare about a family receiving the wrong cremation remains.…
Read MoreProbably the worst kept secret in the funeral industry over the past 30 days or so has been the pending acquisition of Premier Care of Florida which includes several properties, most notably Anderson-McQueen Funeral and Cremation Centers of Florida, by Foundation Partners. Anderson-McQueen, which serves the west coast Florida counties of Hillsborough and Pinellas, has…
Read More
