2024 Business Story of the Year: Veridian Holdings takes Park Lawn Corporation private

 

Back in early June of this year (2024) many of us were surprised by this announcement that public funeral home and cemetery operator Park Lawn Corporation (PLC) had agreed to be acquired and taken private by a group known as Veridian Holdings.  Probably most consequential in that announcement was that one of the partners in the buy-out agreement was preneed funeral home insurance company Homesteaders Life.

 

The announcement revealed that Canadian private equity firm Birch Hill Equity Partners Management would join Homesteaders Life as partners in the limited partnership.

 

The published price for the buy-out and take private move was CAN$ 26.50 per share making the transaction total about CAN $1.2 billion, which when equated to the US dollar at the time would equal a trasaction valued at about US $871 million.

 

On August 9, 2024, a press release from Park Lawn Corporation announced that the transaction had been concluded and Park Lawn Corporation would now be operating as a private company owned by a group that included Homesteaders Life and Birch Hill Equity Partners Management.

 

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  This marks the 2nd straight year that our “Business Story of the Year” involved a take private movement involving a private equity company.  Here’s a re-cap of our story for 2023 when Batesville was sold to private equity group Long Range Capital for a reported $761 million.

 

There seems to be a lot of money in private equity at this time as other Death Care companies had preceeded the Park Lawn Corporation sale.  In prior years we have seen the following public funeral home and cemetery operating companies be purchased by private equity groups:  StoneMor (now re-named Everstory), Dignity plc, and InvoCare.

 

Related Article:  Private Equity 2024 Mid-Year Report.  September 2024.  Cherry Bekaert

 

What makes the Park Lawn Corporation sale interesting is that one of the major parties to the acquisition is a preneed insurance provider — Homesteaders Life.  My guess is that management of that company sees a lot of synergies in owning funeral homes and has moving forward plans of not only bringing in more premium dollars but seeing an interesting path to deploy those premium dollars in investments that can then bring in more premium dollars. . . . . I can see the opportunities. . .

 

On the other hand, the partnership is not without risk for Homesteaders Life. . . . .some family funeral home owners now may see the company as a competitor (in the funeral business) and not as an ally (as a preneed partner).

 

In any regard. . . . there are enough sides to this story to be named our “Funeral Director Daily Business Story of the Year”.

 

Here’s some Funeral Director Daily articles that were published on this transaction:

June 4, 2024:  Park Lawn drops a bombshell:  Company announces it is going private

June 11, 2024:  Is Park Lawn now “In play”?

June 14, 2024:  A Seeking Alpha opinion on the proposed Park Lawn sale

June 18, 2024:  Will SCI take a run at Park Lawn Corporation?

July 10, 2024:  Will Carriage Services be next?

July 29, 2024:  It’s July 29.  Will Park Lawn be going private?  What does that mean for Homesteaders Life?

July 31, 2024:  Park Lawn shareholders approve sale, take-private move.

August 19, 2024:  Where was SCI?

 

Final Thought:  One thing that occured to me as I looked back over these articles is that for those of you who read Funeral Director Daily to keep tabs on the bigger companies in Death Care, we certainly covered this transaction from all possible angles that we could think of. . . . . certainly more than any other publication.  I think that is part of the reason that Funeral Director Daily continues to move to the forefront of Death Care business readership. . . . . In essence, we don’t just publish the press releases as they come in, we analyze, look into, theorize, and hypothesize almost all that could happen. . . Wondering what could happen and why  . . . . . that’s what makes us different.

 

Just writing that last paragraph reminds me of one of my favorite quotes. . . .and it is even Death Care related coming from the Ted Kennedy eulogy of his brother Robert (RFK) at his funeral. . . . I’ve thought of it often in my own life. . . . Here is that part of the eulogy:

 

Those of us who loved him and who take him to his rest today, pray that what he was to us and what he wished for others will some day come to pass for all the world.

As he said many times, in many parts of this nation, to those he touched and who sought to touch him:

“Some men see things as they are and say why.
I dream things that never were and say why not.”

 

Join me as we move into 2025 by dreaming big for our nation and world and asking “Why not”?

 

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