Business

The niches keep coming

By Funeral Director Daily / September 30, 2022 /

As long as I’ve written this blog I’ve predicted that death care – that is dispositions for the dead human body – will eventually become increasingly a collection of “niche” businesses.  That is, compared to what we have gotten used to seeing. . .a funeral home that takes care of your every need in the…

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Client Retention: Back to the Future

By Funeral Director Daily / September 29, 2022 /

The Tuesday article of Funeral Director Daily entitled  “We Live in a Different World” and dealing with the idea that much of death care, including how we acquire and retain our customers through marketing had barely published when I saw a presentation about some “old school” ideas that are trending back in the hopes of…

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We live in a different world

By Funeral Director Daily / September 27, 2022 /

Recently Apple was named the sponsor of this year’s Super Bowl halftime show.  They will be replacing Pepsi, who has been the sponsor for several years.  It occurred to me, and it was not surprising, that this is the business of new “information technology” replacing the old standardized American “product innovation, manufacturing, distribution” business of…

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Uvalde funeral directors say “They’ll never be the same”

By Funeral Director Daily / September 22, 2022 /

Back when I was in mortuary school I read a book entitled something like “Who takes care of the Caretaker“.  While there are other books with titles similar to that published later than the 1970’s I cannot locate the book I read, nor do I remember the author of it. Quite frankly, that’s not real…

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Mortuary school enrollment jumps 24% in 2021, even bigger jump expected this year

By Funeral Director Daily / September 19, 2022 /

One of the few positives to come out of the Covid-19 pandemic may be the way that funeral directors were perceived by the public.  There’s no doubt that during the pandemic funeral directors were seen as unselfish heroes in many communities for the way they handled the high number of deaths. And it may be,…

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Are funeral home’s values getting hit with a “Double Whammy”

By Funeral Director Daily / September 16, 2022 /

A sale, or commerce if you will, occurs when a willing buyer and a willing seller reach agreement on a price for a good or service and then that price is paid from the buyer to the seller to mark the transaction.  While we don’t always think of it in that term, transactions like this…

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The succession dilemma of rural funeral home ownership

By Funeral Director Daily / September 14, 2022 /

Over the past several weeks I’ve had several instances which caused me to wonder “What is going to happen to rural America’s home town, home-owned, funeral homes.”  Again, it has not been one thing, but a string of instances that have made me wonder about that. For instance, I know of firms in my state…

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The case for a free-market (funeral business) society

By Funeral Director Daily / September 12, 2022 /

Last week I saw an article about the Fast Food Accountability and Standards (FAST) Recovery Act that has passed both houses of the California legislature and is awaiting a signature by Governor Gavin Newsome to make it a law.  Part of what that law would do is create a 10-person fast-food council with employee and…

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Fad, trend, or tradition?

By Funeral Director Daily / September 8, 2022 /

New products and services used by the American public seem to start as fads, become a trend, and then, those with staying power evolve into a tradition of life.   Over the last few days I’ve noticed a couple of products that have either followed that road map or may be on their way to dissolving. …

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Labor Day: Time for the business year check-up

By Funeral Director Daily / September 6, 2022 /

Labor Day means a lot of different things to many people.  It might mean the end of the Summer, Back-to-School time, the start of football season, or the start of the political campaign season. For me, however, when I ran my funeral business, it was always the funeral home yearly check-up time.  You see, after…

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