preneed

Preneed Marketing: What age to aim at?

By Funeral Director Daily / June 14, 2023 /

    When a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle  as far as they can.  So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client?   I’m certain…

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Do Death Care consumers trade down in a weak economic environment?

By Funeral Director Daily / May 31, 2023 /

      Has the death care community ever studied if, when faced with economic difficulties, the purchase of death care such as funerals, caskets, cremations, and other services reflect those economic times or do the vast majority of death care consumers select the disposition option, such as burial and cremation, that is most meaningful…

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Carriage Services announces national preneed partnerships

By Funeral Director Daily / May 22, 2023 /

    It was less than three weeks ago, on May 4, when listeners of Carriage Services earnings call got an idea that something was going to be decided in the way that the company handled their preneed business.  In that call, of which you can read the transcript here, Vice-Chairman, President and Chief Operating…

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Mexican funeral firm alleges fraud against U.S. company in purchase

By Funeral Director Daily / April 11, 2023 /

    Disagreements can be a part of any transaction.  Today I’ll touch on a lawsuit that was filed last week that once again shows the importance of due diligence being necessary in any transaction.   Last week we learned through this Wall Street Journal article that Mexican funeral service provider Servicios Funerarios had filed…

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Security National reports Year End 2022 results. . . . meshes with national economic data

By Funeral Director Daily / April 10, 2023 /

      Last week death care conglomerate Security National Financial Corporation reported their 2022 Year End results.  As I was reading the press release, which you can access here, it occurred to me that their businesses were affected exactly as you would have thought considering the happenings in America’s business and social environments during…

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Treating customers honestly and ethically is essential to build your brand

By Funeral Director Daily / February 6, 2023 /

    It’s probably happened to all of us at one time or another.  You thought the answer you received in a buying decision was the final answer, but, at the end of the day, it turned out to be a partial answer and you became a disappointed purchaser of that good or service.  …

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How do consumers come up with the money to pay for funerals?

By Funeral Director Daily / January 27, 2023 /

    Yesterday we took a look at how funeral merchants should expect their clients to pay for the services that they select.  Our article took a look at crowdfunding, credit cards, savings, and, of course, preneed funding.  And, we concluded that as good as it is to get payment done and out of the…

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Paying for a funeral

By Funeral Director Daily / January 26, 2023 /

  I ran across this article the other day that is entitled, “Financing a Funeral:  Crowdfunding, insurance, credit cards, loans, and payment plans”.  The article comes from a publication called “The Enlightened Mindset” and appears directed towards the consumer.   I don’t think it is a “bad” article, but you can also tell it is not…

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Want to build your brand? Try sponsoring a Death Cafe

By Funeral Director Daily / October 31, 2022 /

I visited Baltimore and attended the National Funeral Directors Association (NFDA) convention earlier this month.  In earlier blog posts I’ve told you some overriding impressions that I had from that experience. . . and I told you I would be bringing you, in greater detail, some of my thoughts and observations. One of the phenomena…

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The move to “Pre-Emptive” marketing

By Funeral Director Daily / October 20, 2022 /

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…

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