preneed
When a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle as far as they can. So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client? I’m certain…
Read MoreHas the death care community ever studied if, when faced with economic difficulties, the purchase of death care such as funerals, caskets, cremations, and other services reflect those economic times or do the vast majority of death care consumers select the disposition option, such as burial and cremation, that is most meaningful…
Read MoreIt was less than three weeks ago, on May 4, when listeners of Carriage Services earnings call got an idea that something was going to be decided in the way that the company handled their preneed business. In that call, of which you can read the transcript here, Vice-Chairman, President and Chief Operating…
Read MoreDisagreements can be a part of any transaction. Today I’ll touch on a lawsuit that was filed last week that once again shows the importance of due diligence being necessary in any transaction. Last week we learned through this Wall Street Journal article that Mexican funeral service provider Servicios Funerarios had filed…
Read MoreLast week death care conglomerate Security National Financial Corporation reported their 2022 Year End results. As I was reading the press release, which you can access here, it occurred to me that their businesses were affected exactly as you would have thought considering the happenings in America’s business and social environments during…
Read MoreIt’s probably happened to all of us at one time or another. You thought the answer you received in a buying decision was the final answer, but, at the end of the day, it turned out to be a partial answer and you became a disappointed purchaser of that good or service. …
Read MoreI ran across this article the other day that is entitled, “Financing a Funeral: Crowdfunding, insurance, credit cards, loans, and payment plans”. The article comes from a publication called “The Enlightened Mindset” and appears directed towards the consumer. I don’t think it is a “bad” article, but you can also tell it is not…
Read MoreWhen you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen. When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…
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