Tag: Pre-emptive marketing

Business Preneed Products

The move to “Pre-Emptive” marketing

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way it worked. We didn’t want to wish bad things on to our future clients.  It just did not feel right to say, “When you die, […]