online funerals

The move to “Pre-Emptive” marketing

By Funeral Director Daily / October 20, 2022 /

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…

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The new casket merchants seek to raise funds

By Funeral Director Daily / December 2, 2021 /

The Cremation Association of North America (CANA) says the 2020 cremation rate in the United States was 56.1%.  That same reliable group says that within the next decade – in 2030 – the national cremation rate will rise to 72.8%.  Considering the fact that the vast majority of cremations in the United States do not…

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