Tag: online funerals

Business Preneed Products

The move to “Pre-Emptive” marketing

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way it worked. We didn’t want to wish bad things on to our future clients.  It just did not feel right to say, “When you die, […]

Business Products

The new casket merchants seek to raise funds

The Cremation Association of North America (CANA) says the 2020 cremation rate in the United States was 56.1%.  That same reliable group says that within the next decade – in 2030 – the national cremation rate will rise to 72.8%.  Considering the fact that the vast majority of cremations in the United States do not use a traditional casket. . . . you might say that the casket business looks pretty bleak in the future. In addition, Hillenbrand Industries, parent […]