Tag: online cremation

Business Preneed Products

The move to “Pre-Emptive” marketing

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way it worked. We didn’t want to wish bad things on to our future clients.  It just did not feel right to say, “When you die, […]

Finance Products

Death care startup, Bare, raises over $6 million in Series A funding

Bare, the Australian death care start-up that was founded in 2019 and already has a staff of 42 and has served over 15,000 Australians to date announced in June that it had raised AUS $10 million (US $6.82 million) in a round of Series A funding to advance their growth journey. This article from Smart Company indicates that Perennial Partners and Ord Minnett Private Capital have joined the group of funders which includes former NBA basketball star Andrew Bogut. Bare […]

Business Cremation

Canadian Direct Cremation provider to expand

We learned in this article from Saltwire that Toronto, Ontario, based direct cremation provider Eirene is set to expand their services to the province of Nova Scotia. In business for two years in Ontario the provider offers a cremation package that includes death certificates, transportation, and estate administration support in addition to the removal of the deceased and delivery of the cremated remains in person to a home.  Eirene seems to have been moving their concept forward these past two […]