marketing

This might be the best time in a generation to be selling Preneed

By Funeral Director Daily / March 31, 2022 /

I enjoy learning and then finding solutions to problems.  It’s something I’ve done since I was a child — find out the facts of the situation and then solve the problem.  To that end, I continue to read four business newsletters per day. . . I simply enjoy what I learn from them and then…

Read More

Digging for data to reach your client families

By Funeral Director Daily / November 18, 2021 /

There was a day back when I was growing up that young attorneys would pass the Bar exam and then were instructed to “Hang out a shingle” to let the world know they were in business.  That might have worked back in the 1970’s or 1980’s but today if that attorney is not reaching out…

Read More

This isn’t your mother’s funeral home

By Funeral Director Daily / August 12, 2021 /

Tonight (August 12), according to this article from MarketWatch, if you happen to be in Manhattan you can stop by the historic Frank E. Campbell Funeral Home, take a seat inside, and enjoy a night of comedy.  The article states that four comedians are ready to “play the room” where services for diplomats, socialites, and…

Read More

The value of non-conventional marketing

By Funeral Director Daily / July 23, 2021 /

It’s hard for me to believe that I now call Direct Mail, Radio, and Newspaper advertising “non-conventional”.  When I started in the business that was about as “conventional” as it got. However, when I am looking online for products to buy I’ve become accustomed to looking at the “Reviews” or the “Star Ratings” now.  I…

Read More

Bringing your public image to reality

By Funeral Director Daily / March 31, 2021 /

If you are operating a business, such as a funeral home or cemetery, and that business has been around for several years, whether you like it or not, that business has a perception to the public.  The good news is that if the business has been around for a length of time, then it is…

Read More

Marketing: Top of Mind Awareness

By Funeral Director Daily / August 26, 2019 /

Over the years I learned a lot about marketing.  When sales reps for different advertising mediums came into our business to either sell or re-new our programs I always looked at them as extensions of our business and not sales people.  I figured that if I could learn from them I could use that knowledge…

Read More