Tag: marketing

Preneed

This might be the best time in a generation to be selling Preneed

I enjoy learning and then finding solutions to problems.  It’s something I’ve done since I was a child — find out the facts of the situation and then solve the problem.  To that end, I continue to read four business newsletters per day. . . I simply enjoy what I learn from them and then try to put that knowledge to a practical use. I was also a licensed life insurance agent during my time operating a funeral home because […]

Business

Digging for data to reach your client families

There was a day back when I was growing up that young attorneys would pass the Bar exam and then were instructed to “Hang out a shingle” to let the world know they were in business.  That might have worked back in the 1970’s or 1980’s but today if that attorney is not reaching out to find customers his days might get awfully boring. The same could be said of funeral homes.  There was a time when letting the community […]

Business

This isn’t your mother’s funeral home

Tonight (August 12), according to this article from MarketWatch, if you happen to be in Manhattan you can stop by the historic Frank E. Campbell Funeral Home, take a seat inside, and enjoy a night of comedy.  The article states that four comedians are ready to “play the room” where services for diplomats, socialites, and entertainers have been held for years. According to a quote from the President of Frank E. Campbell Funeral Home, William Villanova, “It’s all part of […]

Business

The value of non-conventional marketing

It’s hard for me to believe that I now call Direct Mail, Radio, and Newspaper advertising “non-conventional”.  When I started in the business that was about as “conventional” as it got. However, when I am looking online for products to buy I’ve become accustomed to looking at the “Reviews” or the “Star Ratings” now.  I don’t want to order something from someone who others might, for instance, say is tough to return merchandise to.  Or, is slow to receive the […]

Business Products

Bringing your public image to reality

If you are operating a business, such as a funeral home or cemetery, and that business has been around for several years, whether you like it or not, that business has a perception to the public.  The good news is that if the business has been around for a length of time, then it is fair to assume that there is a pretty good public image of the business in the consumer’s mind. . . . or the business would […]

Business

Marketing: Top of Mind Awareness

Over the years I learned a lot about marketing.  When sales reps for different advertising mediums came into our business to either sell or re-new our programs I always looked at them as extensions of our business and not sales people.  I figured that if I could learn from them I could use that knowledge to get a better “bang for my buck” on the advertising front. One of my conversations that I remember very well is a conversation with […]