Tag: marketing

Business Products

Bringing your public image to reality

If you are operating a business, such as a funeral home or cemetery, and that business has been around for several years, whether you like it or not, that business has a perception to the public.  The good news is that if the business has been around for a length of time, then it is fair to assume that there is a pretty good public image of the business in the consumer’s mind. . . . or the business would […]

Business

Marketing: Top of Mind Awareness

Over the years I learned a lot about marketing.  When sales reps for different advertising mediums came into our business to either sell or re-new our programs I always looked at them as extensions of our business and not sales people.  I figured that if I could learn from them I could use that knowledge to get a better “bang for my buck” on the advertising front. One of my conversations that I remember very well is a conversation with […]