funerals before need

Pre-Need: Defensive Strategy or Offensive Weapon?

By Funeral Director Daily / April 26, 2018 /

Recently I was reading a business plan of a public company funeral home consolidator and when talking about how they look at the pre-need market, they mentioned that they look at Pre-Need as a “defensive posture” for holding on to call volume.  That was interesting to me because I have always looked at Pre-Need as…

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