funeral strategy
By guest writer Joe Weigel. Have you ever looked in your local paper’s obituary section or checked out a competitor’s website and asked, “How did we lose that family? We’ve served them for generations.” The fact is – most funeral homes devote a substantial amount of effort and investment to landing new…
Read More
Unless you have been living on the Space Station you’ve noticed prices in almost all things are moving up. Housing prices, gasoline, groceries, service work, and even that cup of coffee or latte that you buy at Starbucks. I’m old enough to have lived through this before in the 1970’s and early 1980’s. . .…
Read More
I get plenty of commentary and critiques on my opinions in Funeral Director Daily. Most of them are justified and most of them are constructive in their suggestions. Funeral Director Daily recently did an article on marketing and social media — you can find that article here. Shortly after publishing that article I received an…
Read More
I left full-time employment in the funeral profession at the end of the 2013 calendar year. At that time I was aware of a young, emerging company called Passare, whose web-site you can see here. What I remember of Passare is that, I believe, it was a product of Funeral Directors Life Insurance Company (FDLIC)…
Read More
