funeral purchase psychology

College research shows distinction between preneed and at need funeral purchases

By Funeral Director Daily / June 7, 2021 /

An article entitled “Relational Spending in Funerals:  Caring for others loved and lost” appeared in the March edition of the Journal of Consumer Psychology.  The research for the article was done by assistant marketing Professor Sarah Whitley of the University of Georgia’s Terry College of Business. In this article about the study you can read…

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