Tag: funeral psychology

Business Preneed

College research shows distinction between preneed and at need funeral purchases

An article entitled “Relational Spending in Funerals:  Caring for others loved and lost” appeared in the March edition of the Journal of Consumer Psychology.  The research for the article was done by assistant marketing Professor Sarah Whitley of the University of Georgia’s Terry College of Business. In this article about the study you can read where Professor Whitley finds a deep contrast in funeral decisions for those who are preplanning a funeral in the future and those who are making […]