funeral prearrangements

Do we listen to the consumer

By Funeral Director Daily / March 4, 2021 /

Funeral home owners, cemetery operators, preneed professionals.  We’re the experts in the death care profession.  We know the business, we understand the clientele, and we know what is good for everybody.  Or do we? I’m guessing that is somewhat how the buggy whip manufacturers, horse livery operators, and sales reps in that industry thought of…

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News you can use for the weekend

By Funeral Director Daily / July 10, 2020 /

As we head into another great summer weekend, here is some industry news that you can use. Funeral Directors Life Named “Great Place to Work” Funeral Directors Life was recently named as one of the 2020 Best Workplaces in Texas by Great Place to Work and Fortune.  Funeral Directors Life was honored with the 26th…

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Random thoughts: Building market share through preneed. . . .CBS Interactive’s “The Future of Funerals’ series

By Funeral Director Daily / May 28, 2020 /

For almost 40 years our funeral home has had advertising for preneed clientele based on the premise, “Like an umbrella in a sudden shower, some things are good to have before they are needed”.  In different ways on radio, print, and online we go on to explain that preneed funeral insurance is one of those…

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Time to ramp up Preneed

By Funeral Director Daily / April 23, 2020 /

I’ve seen no data to prove this but anecdotally several people have told me, or I have read, that funeral pre-arrangement sales have drifted downward during the past month or so of sheltering at home due to the coronavirus.  That would only makes sense because many of the clients who pre-arrange are not only seeking…

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