funeral marketing

Google Search. . . . and why funeral homes need Ring Ring Marketing

By Funeral Director Daily / October 17, 2023 /

  Part of my daily routine is to get a run (or some tell me it is a jog. . . or even a slog)  in early in the morning.  However, even before I do that I log onto my computer to check to see if Funeral Director Daily was distributed overnight as expected.  I…

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Preneed Marketing: What age to aim at?

By Funeral Director Daily / June 14, 2023 /

    When a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle  as far as they can.  So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client?   I’m certain…

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Mapping Your Customer Journey: A Visual Tool for Deathcare Marketing

By Funeral Director Daily / March 22, 2023 /

    Editor’s Note:  Today Welton Hong, CEO and founder of RingRing Marketing takes over the pen and gives us some valuable advice on Deathcare marketing.  His article begins right here:   When was the last time you studied a map, planning out your route for a vacation or a trip to the ICCFA Convention?…

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Should you have a surcharge for weekend work?

By Funeral Director Daily / March 7, 2023 /

    If funeral homes are going to continue to serve their communities with full service, they have to be profitable.  Many funeral homes have seen margins erode as families choose less service and other death care competitors move into their service areas.   Our friends at “2 Guys and a Question” podcast ponder that…

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There is still value in radio ads for funeral homes

By Funeral Director Daily / October 20, 2021 /

The Radio Advertising Landscape for Funeral Homes By Welton Hong   There are about 15,500 radio stations in the United States. Combined, they have an enormous audience: About 90% of the people in the country of almost any age listen to radio at least monthly. That makes radio a great place for funeral service advertising,…

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The FedEx strategy shift. . where do funeral homes go?

By Funeral Director Daily / September 23, 2021 /

Editor’s Note:   For as yet unknown technical reasons, our daily article was not sent out earlier this morning.  Sorry. . here it is. All things are created equal. . . . until they’re not.  In the death care business I’m not so sure all of the calls we get at our funeral homes are created…

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Learning from the Experts: Welton Hong of Ring Ring Marketing

By Funeral Director Daily / June 28, 2021 /

From time to time, Funeral Director Daily asks experts in their field to author articles that we believe may be helpful to our readers.  In today’s world virtually every funeral home has a website.  However, having a website is not adequate anymore. . . . . knowing what that website can do for your business…

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The month’s top stories and more

By Funeral Director Daily / April 16, 2021 /

It is the middle of April and time for us to bring you a list of the top read stories on Funeral Director Daily over the past 30 days.  We know many of you are too busy to check in every day and this new feature lets you take a binge look at what you…

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Building brand awareness, perception, and image

By Funeral Director Daily / December 9, 2020 /

So many times when I’m writing a an article I find something in that article that jogs my mind about another aspect of funeral service, or business, or life in general.  In yesterday’s article I mentioned “Top of Mind Awareness” as something that your business or your brand wants your potential customers to have. I…

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Afternoon Edition: “Get to Know Them” — Joe Weigel

By Funeral Director Daily / October 8, 2020 /

As you know we have been dedicating the Thursday Afternoon Edition to our new feature, “Get to Know Them”.  This feature tries to bring forth the many facets of the death care profession and differing occupations within such. I’ve learned that not all of our readers are funeral home owners or funeral home directors and…

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