Tag: funeral marketing

Business

There is still value in radio ads for funeral homes

The Radio Advertising Landscape for Funeral Homes By Welton Hong   There are about 15,500 radio stations in the United States. Combined, they have an enormous audience: About 90% of the people in the country of almost any age listen to radio at least monthly. That makes radio a great place for funeral service advertising, even while many small businesses think radio ads are too expensive or that this traditional format is dead. In 2019, advertisers in the United States […]

Business

The FedEx strategy shift. . where do funeral homes go?

Editor’s Note:   For as yet unknown technical reasons, our daily article was not sent out earlier this morning.  Sorry. . here it is. All things are created equal. . . . until they’re not.  In the death care business I’m not so sure all of the calls we get at our funeral homes are created equal.  A death call that ends up being a full traditional funeral with casket and vault sale is probably more than equal to a direct […]

Business

Learning from the Experts: Welton Hong of Ring Ring Marketing

From time to time, Funeral Director Daily asks experts in their field to author articles that we believe may be helpful to our readers.  In today’s world virtually every funeral home has a website.  However, having a website is not adequate anymore. . . . . knowing what that website can do for your business and how the consumer relates to the website is of ultra-importance.  To that end, we asked Welton Hong, founder and CEO of Ring Ring Marketing […]

Afternoon Edition

The month’s top stories and more

It is the middle of April and time for us to bring you a list of the top read stories on Funeral Director Daily over the past 30 days.  We know many of you are too busy to check in every day and this new feature lets you take a binge look at what you may have missed on those busy days.  Here are our Top Read stories from March 15 to April 15. It will give you some good […]

Business

Building brand awareness, perception, and image

So many times when I’m writing a an article I find something in that article that jogs my mind about another aspect of funeral service, or business, or life in general.  In yesterday’s article I mentioned “Top of Mind Awareness” as something that your business or your brand wants your potential customers to have. I used to think of “Top of Mind Awareness” or TOMA for our funeral home as something that was absolutely vital to grow our business.  So, […]

Afternoon Edition

Afternoon Edition: “Get to Know Them” — Joe Weigel

As you know we have been dedicating the Thursday Afternoon Edition to our new feature, “Get to Know Them”.  This feature tries to bring forth the many facets of the death care profession and differing occupations within such. I’ve learned that not all of our readers are funeral home owners or funeral home directors and share this feature with our readers as an opportunity to not only get to know fellow funeral directors, but others who have important roles in […]

Business

Teaching old dogs new tricks

The old saying is that you “Can’t teach an old dog new tricks”.  Well, I think after this week that I am living proof that statement definitely does not hold water. You see, this week I watched four webinars on what is happening in funeral service and the death care industry.  That, in itself, for a 62-year old, 35 year veteran of the profession is a new trick!  I have been used to learning from going to seminars and reading. […]

Business

Where should you be advertising

I think I am very much like most people in that when I see something that pertains to something in my life I generally pay attention.  Today’s article emanates from some things I saw or heard over the last week. First of all, I am an investor in a small private company that rents billboard space as well as borrows money to billboard company operators who want to build new billboard platforms.  The CEO gave me a call last week […]

Business Preneed

Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]

Business

Maintaining -and Adding To – Your Heritage Business

Great funeral homes and cemeteries don’t just pop up and start making lots of money overnight.  Matter of fact, it is very rare that a death care business can open in a new locale served by others and make a profit within the first couple of years.  New operations have to be ready to spill some red ink for a couple of years just to get some awareness in the market place.  Great death care businesses are built by acquiring […]