funeral marketing
Part of my daily routine is to get a run (or some tell me it is a jog. . . or even a slog) in early in the morning. However, even before I do that I log onto my computer to check to see if Funeral Director Daily was distributed overnight as expected. I…
Read MoreWhen a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle as far as they can. So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client? I’m certain…
Read MoreEditor’s Note: Today Welton Hong, CEO and founder of RingRing Marketing takes over the pen and gives us some valuable advice on Deathcare marketing. His article begins right here: When was the last time you studied a map, planning out your route for a vacation or a trip to the ICCFA Convention?…
Read MoreIf funeral homes are going to continue to serve their communities with full service, they have to be profitable. Many funeral homes have seen margins erode as families choose less service and other death care competitors move into their service areas. Our friends at “2 Guys and a Question” podcast ponder that…
Read MoreThe Radio Advertising Landscape for Funeral Homes By Welton Hong There are about 15,500 radio stations in the United States. Combined, they have an enormous audience: About 90% of the people in the country of almost any age listen to radio at least monthly. That makes radio a great place for funeral service advertising,…
Read MoreEditor’s Note: For as yet unknown technical reasons, our daily article was not sent out earlier this morning. Sorry. . here it is. All things are created equal. . . . until they’re not. In the death care business I’m not so sure all of the calls we get at our funeral homes are created…
Read MoreFrom time to time, Funeral Director Daily asks experts in their field to author articles that we believe may be helpful to our readers. In today’s world virtually every funeral home has a website. However, having a website is not adequate anymore. . . . . knowing what that website can do for your business…
Read MoreSo many times when I’m writing a an article I find something in that article that jogs my mind about another aspect of funeral service, or business, or life in general. In yesterday’s article I mentioned “Top of Mind Awareness” as something that your business or your brand wants your potential customers to have. I…
Read MoreAs you know we have been dedicating the Thursday Afternoon Edition to our new feature, “Get to Know Them”. This feature tries to bring forth the many facets of the death care profession and differing occupations within such. I’ve learned that not all of our readers are funeral home owners or funeral home directors and…
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