funeral home marketing
Part of my daily routine is to get a run (or some tell me it is a jog. . . or even a slog) in early in the morning. However, even before I do that I log onto my computer to check to see if Funeral Director Daily was distributed overnight as expected. I…
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If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind. You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…
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I think every funeral home owner and marketing directors of larger funeral home, crematory, and cemetery operations by now understands that social media has some say in how people perceive your business is operated and how it may take care of their family if and when necessary. One big question, however, is…
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The Tuesday article of Funeral Director Daily entitled “We Live in a Different World” and dealing with the idea that much of death care, including how we acquire and retain our customers through marketing had barely published when I saw a presentation about some “old school” ideas that are trending back in the hopes of…
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At Funeral Director Daily we are very fortunate that we have so many Death Care profession industry experts that read our material. And, we are also very thankful that many of them will offer their expertise to our readers if asked. Learning what they know can help progressive funeral homes increase their own business. Today,…
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I recently read an article from the Watertown (South Dakota) Public Opinion newspaper and it reminded me of how we marketed our funeral home in the days prior to internet and digital marketing. We always looked for anywhere where we would have a chance to visit with people — especially on a one-on-one basis —…
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Recently a new Casey’s Gas and Convenience store opened near me. Now, it is not the first Casey’s in our community, but it is very convenient to my home. So, I purchase gasoline, coffee, donuts, and made to order pizza there more often than any other store in town. I’m not a easy mark as…
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It’s hard for me to believe that I now call Direct Mail, Radio, and Newspaper advertising “non-conventional”. When I started in the business that was about as “conventional” as it got. However, when I am looking online for products to buy I’ve become accustomed to looking at the “Reviews” or the “Star Ratings” now. I…
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Over the past two years I’ve heard a lot about Welton Hong. It seems like many places I turn somebody has a story about how Mr. Hong has helped their funeral home with their business marketing. He’s also written the book as they say on internet marketing. . . matter of fact his book is…
Read MoreOur subscribers tell us that the information we provide in these periodic updates is appreciated so we will continue to pass on seminars, articles, webinars, and other information pertinent to the death care profession. Please feel free to pass these on to others in your office and if your company is planning something that would…
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