funeral consumers

Write obituaries with Artificial Intelligence from Legacy.com

By Funeral Director Daily / June 27, 2023 /

    For the last six months or so you would have had to be hiding in a cave not to hear all the hype in the business and technology world about “Artificial Intelligence” or “AI” as it is simply called.  Just the thought of what this powerful, intuitive, creation will be able to do…

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Reclaiming Your Identity

By Funeral Director Daily / April 1, 2022 /

Last week I was sent an offering to download the Passare short 26-page ebook entitled “The New Funeral Consumer”.  In general, the ebook is based on observations and answers from what Passare says “is (probably) the largest independent funeral study that has ever been conducted.  Interviews were conducted with over 3,000 individuals and each were…

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How to Resonate with Death-Planning Millennials

By Funeral Director Daily / June 17, 2021 /

*Guest article written by Alexandra Jo, Culture and Content Manager at Parting Stone. Research shows that across all markets, what today’s consumers find valuable is vastly different than in previous generations. Just like in any other business, understanding consumer trends is an important aspect of planning for your funeral company’s future. Knowing what customers are…

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Taking some cues from Starbucks

By Funeral Director Daily / November 4, 2020 /

So, I warned you earlier in the week that I would be doing a column on what was happening with Starbucks and why I thought there was enough general information in what I had heard that it would be useful to people who operate businesses in the death care realm. To refresh you, I had…

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What are the consumer trends

By Funeral Director Daily / October 19, 2020 /

I left full-time employment in the funeral profession at the end of the 2013 calendar year.  At that time I was aware of a young, emerging company called Passare, whose web-site you can see here.  What I remember of Passare is that, I believe,  it was a product of Funeral Directors Life Insurance Company (FDLIC)…

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