Tag: cremation marketing

Business

Why Zero-Search Keywords Matter in Deathcare

At Funeral Director Daily we are very fortunate that we have so many Death Care profession industry experts that read our material.  And, we are also very thankful that many of them will offer their expertise to our readers if asked.  Learning what they know can help progressive funeral homes increase their own business. Today, I have asked one of those experts, Welton Hong, founder of Ring Ring Marketing, and an expert in the technical marketing of funeral homes on […]

Business

Where’s the best place to market your funeral home? Everywhere.

I recently read an article from the Watertown (South Dakota) Public Opinion newspaper and it reminded me of how we marketed our funeral home in the days prior to internet and digital marketing.  We always looked for anywhere where we would have a chance to visit with people — especially on a one-on-one basis — to tell of the values of what we did. This article tells of the Crawford-Osthus Funeral Home and their booth and speaking engagement at the […]

Business

Welton Hong: “Putting your Marketing Money into the Community”

Editor’s Note:  Today we bring you some information on marketing your funeral business in your own community.  This article is written by funeral industry marketing expert, Welton Hong.  Let’s look at local marketing opportunities that generate community goodwill while also getting your funeral home’s name out there. Here are some ideas to consider:  Sponsor a Local Sports Team Recreational sports leagues and youth travel teams have many expenses, including costs for uniforms, equipment, and maintenance for fields. They often turn […]

Business

Who are your customers. . . where do you find them?

I recently looked at two surveys of the American public, digested what I was reading, and then decided that these surveys give a great deal of information to marketing departments of death care businesses.  However, it will be in extrapolating that data and putting it to use in your marketing plan that the “artistry of marketing” will be seen. The current surveys that I cite both were published in the last two weeks and include a Gallup Survey on Church […]

Business Products

Webinar and lessons from Ring Ring Marketing on winning the customer

Over the past two years I’ve heard a lot about Welton Hong.  It seems like many places I turn somebody has a story about how Mr. Hong has helped their funeral home with their business marketing.  He’s also written the book as they say on internet marketing. . . matter of fact his book is entitled, “Making your phone ring with internet marketing”. In all due fairness and transparency, Mr. Hong’s company, Ring Ring Marketing, has recently become a sponsor […]

Business

Building brand awareness, perception, and image

So many times when I’m writing a an article I find something in that article that jogs my mind about another aspect of funeral service, or business, or life in general.  In yesterday’s article I mentioned “Top of Mind Awareness” as something that your business or your brand wants your potential customers to have. I used to think of “Top of Mind Awareness” or TOMA for our funeral home as something that was absolutely vital to grow our business.  So, […]

Afternoon Edition

Afternoon Edition: “Get to Know Them” — Joe Weigel

As you know we have been dedicating the Thursday Afternoon Edition to our new feature, “Get to Know Them”.  This feature tries to bring forth the many facets of the death care profession and differing occupations within such. I’ve learned that not all of our readers are funeral home owners or funeral home directors and share this feature with our readers as an opportunity to not only get to know fellow funeral directors, but others who have important roles in […]