branding
If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind. You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…
Read More
There was a day back when I was growing up that young attorneys would pass the Bar exam and then were instructed to “Hang out a shingle” to let the world know they were in business. That might have worked back in the 1970’s or 1980’s but today if that attorney is not reaching out…
Read MoreThe standard “What business are you in” history lesson is still taught at the nation’s top business schools. That lesson goes way back to when I was in college and contemplates the question of how you define your business may actually make or break the business as the business goes forward in times of technological…
Read MoreThere is no doubt that there is a tremendous value in establishing a national brand that can gain value by economies of scale, national reputation, and accessibility. Think about companies like Dominos, Burger King, McDonalds, Waste Management, Macy’s, Kohls, and the like where you know the value and quality of what you are buying when…
Read More
