Tag: funeral preneed

Out of the Box marketing
Business Preneed

Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]

The Director. . . . “Break a leg”
Preneed

The Director. . . . “Break a leg”

Scott Turnbull is an Australian funeral director who has worked in that occupation for the past 25 years.  In an article that you can read here from the Australian Financial Review  Turnbull states that while some weddings take over a year to plan, funerals are generally planned and executed in one week or less and that results in what he says can be an underwhelming experience for the grieving consumer. Turnbull believes that planning ahead is the way to do […]

SCI CEO Thomas Ryan on “Beacon”
Preneed

SCI CEO Thomas Ryan on “Beacon”

Last week we examined the 3rd quarter financial results for Service Corporation International.  When we did that we noticed, and told our readers, about the success that their preneed funeral services seemed to be having.  We actually told readers to compare what they are doing in their own businesses to SCI to make sure that your own business was staying on track. What we didn’t know when we reported those results was the existence of Service Corporation’s proprietary technology that […]