Tag: funeral marketing

Where should you be advertising
Business

Where should you be advertising

I think I am very much like most people in that when I see something that pertains to something in my life I generally pay attention.  Today’s article emanates from some things I saw or heard over the last week. First of all, I am an investor in a small private company that rents billboard space as well as borrows money to billboard company operators who want to build new billboard platforms.  The CEO gave me a call last week […]

Out of the Box marketing
Business Preneed

Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]

Maintaining -and Adding To – Your Heritage Business
Business

Maintaining -and Adding To – Your Heritage Business

Great funeral homes and cemeteries don’t just pop up and start making lots of money overnight.  Matter of fact, it is very rare that a death care business can open in a new locale served by others and make a profit within the first couple of years.  New operations have to be ready to spill some red ink for a couple of years just to get some awareness in the market place.  Great death care businesses are built by acquiring […]

Don’t Lose a Long-Time Client Family
Business

Don’t Lose a Long-Time Client Family

I just read an article by Alyssa McNab on the Homesteaders Life Company blog  where I thought that she did a very good job in delineating how a funeral home could, under certain circumstances, lose a long time client family.  Obviously, this is something no one in the funeral business wants to have happen, but Ms. McNab does a good job of warning against complacency. In the last ten days we have discussed marketing of funeral homes on this site […]