Funeral advertising
There are a lot of great companies out there who can help you with the newest way to reach potential client families. Some of them, like RingRing Marketing are sponsors of this forum. They will do a great job in helping you navigate social media and the internet to let potential clientele know…
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The Tuesday article of Funeral Director Daily entitled “We Live in a Different World” and dealing with the idea that much of death care, including how we acquire and retain our customers through marketing had barely published when I saw a presentation about some “old school” ideas that are trending back in the hopes of…
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Every death care company is looking for ways to draw potential consumers to their online presence in order to engage them before they become clients of another death care company. We decided to ask industry expert Welton Hong for some tips on how funeral homes can get that “extra reach” that may be able to…
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Not every article that appears in Funeral Director Daily has a direct bearing on the business world of funerals, cremations, and burials. However, if you stick with me with this article, dealing with this discovery, we will discuss the power of heritage funerals among other things. A sword found buried in a Scottish grave in…
Read MoreI think I am very much like most people in that when I see something that pertains to something in my life I generally pay attention. Today’s article emanates from some things I saw or heard over the last week. First of all, I am an investor in a small private company that rents billboard…
Read MoreSometimes if you listen to some of the younger self-proclaimed death care industry experts, you would think that funeral service is only about getting your brand name on social media. And sometimes I’ve been accused of being a little old fashioned in my thinking about how to build a brand in the death care industry.…
Read MoreWe started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
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