Tag: cremation pricing

Business Finance

From the investment community: U.S. funeral costs, Australia funeral trends

To roll into the weekend we thought we would give you some food for thought in the funeral industry from almost 10,000 miles apart.  Our articles today come from the investment community in both the United States and Australia.  Both are good, well thought out articles that deal with the world of death care in their own countries. I’ve always been one to look at these type of articles which deal with the funeral business on a large scale and […]

Business Regulations

“Charging like raging bulls”

Australian funeral customer Jane Sinclair has created a little bit of a stir down under by calling for more transparency in the way that client families are charged for funeral services.  Ms. Sinclair, according to this article from ABC Australia, complained months after the services were performed for her mother.  She is quoted as saying in the article, “My feeling is the only way around it (price transparency) is some sort of regulation, some sort of consumer protection to stop […]

Business Cremation

The Revenue Drop

While I did not attend the recent National Funeral Director’s Association gathering in Salt Lake City, I recently visited with an attendee about the gathering.  One of the things that this veteran funeral director told me was that he cannot remember a time when so many traditional funeral home owners talked about revenue declines and the havoc they could lead to in the traditional industry. We all know what is causing revenue declines — it is the continued growth of […]

Business Cremation

An Idea for Cremation Pricing

Yesterday we published an article dealing with the on going price wars for “Simple” cremation in the United Kingdom.  It made me wonder about the different pricing methods used by full service funeral establishments in dealing with their cremation clients. For the sake of our discussion, in this article, we are dealing with those full service funeral homes outside of the large metropolitan area that don’t directly have to deal with the price sensitivity of low cost direct cremation because […]

Business

The Pricing Conundrum

There is no doubt that in any business the pricing of the product or service must work on at least two levels.  The first level being that the price is appropriate enough to draw the customer to – or at least not drive the customer away – from the business.  This would be known as having a “competitive” price for your service. The second level of the price point set for the product or service is that the price needs […]

Business Cremation

Small Funeral Homes and Being Bold in Cremation Pricing – Part 2

Yesterday I mentioned that for small funeral homes more than 75 miles from a major metropolitan area it would be wise to be bold in pricing of cremation services.  I mentioned that if you are that far away from a large metropolitan area families in your service area will feel comfortable using your firm – even at a premium price – and you are far enough to not lose many calls to a low-cost provider in the metro area. I […]

Business Cremation

Small Funeral Homes and Being Bold in Cremation Pricing – Part 1

It’s Sunday morning and I’ve just read the Minneapolis Tribune and, as I always do, perused the obituary section to not only see the obituaries but also to look at the death care related ads in it.  Last evening I was looking to book airfare for a winter trip for my wife and I – we are finally “Empty Nesters” – and I was struck by some of the sales and pricing tactics of the airlines.  I just happened to […]