Preneed

Moving potential clients up the ladder
Business Preneed

Moving potential clients up the ladder

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept on my computer about 8 years ago after I had priced out a Carnival Cruise vacation for our family.  I had not purchased anything but […]

Your firm and your pre-need partner
Preneed

Your firm and your pre-need partner

I happened to drive by the Douglas County Fairgrounds earlier this week and notice that the fair was already upon us.  That signaled to me that the end of summer was not too far off and gave me an idea for writing a post about the fall season being a great time to capitalize on pre-need volume for your funeral home. Little did I think when I drove by the fairgrounds that it would lead to a series of articles […]

How does your firm view pre-need?
Preneed

How does your firm view pre-need?

I wrote a story yesterday on the timing of advertising telling consumers about the benefits of pre-planning one’s own funeral or cremation services.  When I did that article I did not envision a follow-up or series of pre-need articles, but a day later here is another angle I have thought about often concerning pre-need and how it fits in with your funeral home’s service to consumers and/or your funeral homes profitability or compensation. I will admit that serving my entire […]

Have you planned your pre-need marketing?
Preneed

Have you planned your pre-need marketing?

I noticed yesterday when I drove past the local fairgrounds that everything was getting set up for our county fair.  I then realized, wow, it is the middle of August and fair time already. For many of us in the upper midwest fair time signifies harvest and the start of another school year just around the corner come Labor Day.  Back when I was operating a funeral home, it also signified that it was time to ramp up the pre-need […]

A glimpse into things to come
Preneed

A glimpse into things to come

The state of Colorado is in the news often these days.  Demographers tell us that in many ways it appears to be a bellwether of things to come in the United States.  It is growing by leaps and bounds, the diversity of the people is rapidly expanding to resemble what America’s diverse population will eventually be, and people are much more inclined to look at new options rather than follow old traditions than in other states — especially in the […]

Out of the Box marketing
Business Preneed

Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]

The Director. . . . “Break a leg”
Preneed

The Director. . . . “Break a leg”

Scott Turnbull is an Australian funeral director who has worked in that occupation for the past 25 years.  In an article that you can read here from the Australian Financial Review  Turnbull states that while some weddings take over a year to plan, funerals are generally planned and executed in one week or less and that results in what he says can be an underwhelming experience for the grieving consumer. Turnbull believes that planning ahead is the way to do […]

Looks like this story will end well
Preneed

Looks like this story will end well

Last October we brought you a story about an Austin, Texas, funeral home where the Texas Department of Banking (TDB) had opened an investigation.  You can read about that story concerning the Austin-Peel and Son Funeral Home here. The investigation was opened because the TDB had reason to believe that the funeral home had illegally sold prepaid funeral benefit contracts.  As it turns out, the company had collected over $500,000 in preneed payments and the TDB reported that the funeral […]

It’s not all about Social Media
Business Preneed

It’s not all about Social Media

Sometimes if you listen to some of the younger self-proclaimed death care industry experts, you would think that funeral service is only about getting your brand name on social media.  And sometimes I’ve been accused of being a little old fashioned in my thinking about how to build a brand in the death care industry. I’m not all about social media.  I think a well rounded approach to publicity and advertising is best. . including giving great service so word […]

SCI CEO Thomas Ryan on “Beacon”
Preneed

SCI CEO Thomas Ryan on “Beacon”

Last week we examined the 3rd quarter financial results for Service Corporation International.  When we did that we noticed, and told our readers, about the success that their preneed funeral services seemed to be having.  We actually told readers to compare what they are doing in their own businesses to SCI to make sure that your own business was staying on track. What we didn’t know when we reported those results was the existence of Service Corporation’s proprietary technology that […]