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Funeral homes and the law
Preneed

Funeral homes and the law

Every once in a while we hear stories of funeral homes being investigated for acts that would be contrary to the laws of their respective states.  This weekend we happened to notice two such articles in newspapers that dealt with funeral homes potentially running afoul of the preneed laws of their state. The first article deals with a cease and desist order for an Iowa funeral director and two funeral homes that had been under his jurisdiction.  This is an […]

United Kingdom insurer, DeadHappy, plans move to death care ideas
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United Kingdom insurer, DeadHappy, plans move to death care ideas

DeadHappy, the United Kingdoms technical insurance startup that recently received about US $ 5 million in Series A funding, announced in this  article from Techcrunch, that they hope to get more involved in the wishes of their insured, including making sure that your funeral is the way you want it. The company was founded in 2017 and claims to be the United Kingdom’s first fully digital pay-as you-go life insurance provider.  According to the Techcrunch article that means that their […]

Does more money = more services??
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Does more money = more services??

It’s a habit that I just can’t seem to let go of.  I’m just business oriented and when I read something I have this habit of taking the information and transforming it into how it may or may not affect the business that I am in.  As some of you know, I’m an early investor in a nationally growing food delivery business and just the other day the State of California noted that they will be looking to move some […]

Crowdfunding continues to grow for funeral expenses
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Crowdfunding continues to grow for funeral expenses

I came across this article the other day about the rise of crowdfunding to pay for funerals.  Now, this is not the first time we have written about this subject, but this article is interesting because it points out some statistics and trends behind this phenomena.   The article is a public relations article about the attributes of owning life insurance, but it is very relative to our industry in that I believe that there is a direct correlation between what […]

Moving potential clients up the ladder
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Moving potential clients up the ladder

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept on my computer about 8 years ago after I had priced out a Carnival Cruise vacation for our family.  I had not purchased anything but […]

Your firm and your pre-need partner
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Your firm and your pre-need partner

I happened to drive by the Douglas County Fairgrounds earlier this week and notice that the fair was already upon us.  That signaled to me that the end of summer was not too far off and gave me an idea for writing a post about the fall season being a great time to capitalize on pre-need volume for your funeral home. Little did I think when I drove by the fairgrounds that it would lead to a series of articles […]

How does your firm view pre-need?
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How does your firm view pre-need?

I wrote a story yesterday on the timing of advertising telling consumers about the benefits of pre-planning one’s own funeral or cremation services.  When I did that article I did not envision a follow-up or series of pre-need articles, but a day later here is another angle I have thought about often concerning pre-need and how it fits in with your funeral home’s service to consumers and/or your funeral homes profitability or compensation. I will admit that serving my entire […]

Have you planned your pre-need marketing?
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Have you planned your pre-need marketing?

I noticed yesterday when I drove past the local fairgrounds that everything was getting set up for our county fair.  I then realized, wow, it is the middle of August and fair time already. For many of us in the upper midwest fair time signifies harvest and the start of another school year just around the corner come Labor Day.  Back when I was operating a funeral home, it also signified that it was time to ramp up the pre-need […]

A glimpse into things to come
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A glimpse into things to come

The state of Colorado is in the news often these days.  Demographers tell us that in many ways it appears to be a bellwether of things to come in the United States.  It is growing by leaps and bounds, the diversity of the people is rapidly expanding to resemble what America’s diverse population will eventually be, and people are much more inclined to look at new options rather than follow old traditions than in other states — especially in the […]

Out of the Box marketing
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Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]