Business

Moving potential clients up the ladder
Business Preneed

Moving potential clients up the ladder

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept on my computer about 8 years ago after I had priced out a Carnival Cruise vacation for our family.  I had not purchased anything but […]

Is this an opportunity?
Business

Is this an opportunity?

Like many of you who read Funeral Director Daily, I like being an amateur investor in the stock market.  Back in the 1980’s I read two books that have became my gospel for investing.  One of them was in the early 80’s and was a book by John Naisbitt entitled “Megatrends” and the second book that influenced me a great deal was a 1989 publication by Peter Lynch entitled “One up on Wall Street.”  These books had different approaches to […]

Death care and the (near term) changes coming
Business

Death care and the (near term) changes coming

We all know that over the long-term, such as the past 40 years between 1980 and now, change has occurred in the death care industry mainly by the advent of the almost universal acceptance of cremation.  Most funeral homes have been able to weather that storm by offering services for both types of choices in their establishment. At Funeral Director Daily we believe that choices will continue to be the mantra of the public with their decisions on death care.  […]

This funeral home doesn’t want your business. . . .yet
Business

This funeral home doesn’t want your business. . . .yet

Last week Funeral Director Daily published an article on “Out of the box” marketing.  In a nutshell we told traditional funeral homes not to be scared about advertising your services in a less than conventional way. While we didn’t have anything to do with it, we happened to notice on our local media in the Minneapolis-St. Paul market, a buzz generated by Mueller Memorial Funeral Homes in the market.  You see, on August 1 the state of Minnesota will put […]

Ohio funeral home to close after 120 years
Business

Ohio funeral home to close after 120 years

The Warren (Ohio) Tribune Chronicle reports today that the McFarland-Barbee Funeral Home in that city will close its doors for good on Saturday after over 120 years in business. According to the article, which you can read here, owner and director Mark Barbee said on Thursday, “After sitting down with my wife, our accountant, and an attorney, we made the decision.”  Again, according to the article, Barbee had bought the funeral home from Jim McFarland  who had been  the 4th […]

Cemeteries, Crematories, and their issues
Business Regulations

Cemeteries, Crematories, and their issues

Just about every day when we peruse articles to opine on we can find articles that pertain to cemeteries and crematories and the problems they seem to cause to just everyday people.  You might argue that some of these issues are pretty petty and could be easily fixed, however, to the consumers they bother they are big issues. When these types of issues happened to us, which fortunately was not very often, we always tried to reason with the customer […]

Out of the Box marketing
Business Preneed

Out of the Box marketing

I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world.  However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing what I would call “Out of the Box” marketing. For many eventual clients in the funeral/cremation business it will be their children who decide which […]

Is pet death care the new cremation?
Business

Is pet death care the new cremation?

A couple of things happened on Thursday (yesterday) that put the idea for this article in my mind.  First of all, I was involved in a brain-storming session that centered partly on how to reduce tuition costs for college students.  And then, later in the afternoon I was watching the business channel, CNBC, as I was on the treadmill running in air conditioned comfort  — it was 88 degrees and humid yesterday in Minnesota so that is why I was […]

50 year funeral director. . . “Stopping ain’t an option”
Business

50 year funeral director. . . “Stopping ain’t an option”

Part of researching what is happening in the death care industry is the fun of just finding out what is out there in the world.  And, I’ve found that some of those who work in the profession are just the nicest people around.  Part of the game is to make a living doing what you like to do, but we have also found out that part of the game is just getting to do what you love to do and […]

From Scandinavia to here
Business

From Scandinavia to here

Excuse me for doing a little reminiscing today, but today (July 16) would be my father’s 101st birthday.  I lost my father to a sudden heart attack – while he was servicing a funeral – on Easter weekend 1977, 42 years ago, when I was a teenager.  Life has certainly moved forward since then, but it is days like this when I get nostalgic and look back at what was. And, I will find time today to stop by Dad’s […]